Most company founders are passionate creators who dream of innovative products, tackling new challenges, building teams of likeminded folks, and creating unique work environments. With a small team in startup mode, it’s easy for founders to overlook the importance of building business culture from the beginning. The same mistake can sneak up on a growth stage company. Delivering product, growing the customer base, and securing additional funding can win the battle for the team’s attention with culture overlooked.

But thriving brands can articulate their beliefs as the basis for their structure and culture. Once established, core values drive day-to-day decision making and are linchpins for strategic planning and recruiting. If you haven’t established clearly-defined core values, there is no time like the present. Your ability to scale your business depends on it.

Whether you have co-founders or already have a small team in place, understanding your responsibilities as it relates to human resources and creating a business culture is critical. That’s why we worked with our friends at Jumpstart Foundry, a seed-stage healthcare innovation fund that invests in healthcare startups all over the country, to share our thoughts on common culture mistakes. They’re interested in seeing their startups succeed, and they understand the role that human resources plays in that success.

No matter what industry you’re in, these tips apply to you. Create a positive company culture to home in on your goals and ensure the longevity and success of your business.


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